If you are choosing between Wix and Squarespace, SEO is probably one of the factors influencing your decision. Both platforms have improved significantly over the past few years, and neither one will hold you back from ranking on Google if the site is built properly. But they approach SEO differently, and those differences matter depending on what you need.

We explain why Insignal Media uses Wix Studio for every client website, what makes it different from standard website builders, and how it benefits your business long term.