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Privacy policy

Last updated: July 2026

Insignal Media ("we", "us", "our") is committed to protecting the privacy of the personal data we process and hold, and to complying with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

This policy explains what information we collect, why we collect it, how we use it, who we share it with, and your rights in relation to that information.

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Who we are

Insignal Media is a web design and digital marketing agency based in Somerset, United Kingdom. We are the data controller for the personal information described in this policy.

If you have any questions about how we handle your data, you can contact us at:

Email: info@insignalmedia.co.uk Phone: 01935 311922 Address: Yeovil, Somerset, United Kingdom

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What information we collect

We collect personal information in the following ways:

When you contact us through our website. Our contact form collects your name, email address, phone number, website URL (optional), service of interest, budget range (optional), preferred timeline (optional), how you heard about us (optional) and your message. This information is provided directly by you.

When you communicate with us. If you contact us by email or phone, we may retain records of that correspondence including your name, contact details and the content of your communications.

When you visit our website. We collect certain technical data automatically through cookies and similar technologies, including your IP address, browser type, device information, pages visited, time spent on pages and referring URL. This is explained further in the Cookies section below.

When we work together. If you become a client, we will hold additional information as necessary to deliver our contracted services, which may include your name, contact details, job title, business information and any project-related information you provide to us.

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Why we collect and use your information

We use your personal information for the following purposes:

To respond to your enquiry. When you submit a contact form or get in touch by email or phone, we use your details to respond to your query and follow up on potential projects. The legal basis for this is our legitimate interest in running our business and responding to prospective clients.

To deliver our services. If you engage us for a project, we use your information to carry out the contracted work, communicate with you about progress, and manage the client relationship. The legal basis is the performance of a contract between us.

To improve our website. We use analytics data to understand how visitors use our website so we can improve its content, structure and performance. The legal basis is our legitimate interest in improving our services.

To measure advertising performance. If you arrive at our website through a paid advertisement, we use conversion tracking to understand whether our advertising is effective. This data is aggregated and does not identify you personally. The legal basis is our legitimate interest in measuring the effectiveness of our marketing spend. Non-essential advertising cookies require your consent, which is managed through our cookie banner.

To comply with legal obligations. We may process your data where required by law, for example in response to a lawful request from a regulatory authority.

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Cookies and tracking technologies

Our website uses cookies and similar technologies. These fall into the following categories:

Essential cookies. These are necessary for the website to function properly, including session management and security. They cannot be disabled.

Analytics cookies. We use Wix Analytics to understand how visitors interact with our website, including which pages are visited, how long visitors stay, and how they navigate the site. This helps us improve the user experience.

Advertising cookies. If we are running Google Ads campaigns, Google Ads conversion tracking may be used to measure whether a visitor who clicked an ad subsequently completed an action on our website, such as submitting a contact form. These cookies are only set with your consent.

When you first visit our website, a cookie consent banner will ask you to choose which non-essential cookies you accept. You can change your preferences at any time through the cookie settings link in our website footer. You can also control cookies through your browser settings, though disabling certain cookies may affect website functionality.

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Who we share your data with

We do not sell your personal data to any third party.

We may share your information with the following third-party service providers who process data on our behalf in order to deliver our services:

Wix provides hosting for our website and processes contact form submissions. Their privacy policy is available at wix.com/about/privacy.

Google provides analytics and advertising services (Google Analytics, Google Ads). Their privacy policy is available at policies.google.com/privacy.

Make (formerly Integromat) may be used to automate the processing of contact form submissions, for example routing enquiries to our project management tools. Their privacy policy is available at make.com/en/privacy-notice.

Trello may be used to manage our project pipeline and track client enquiries. Their privacy policy is available at atlassian.com/legal/privacy-policy.

These third-party processors are contractually required to handle your data securely and only for the purposes we specify. Your data is processed within the UK and the European Economic Area. Where any processor transfers data outside of these regions, appropriate safeguards are in place in accordance with UK GDPR requirements.

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What we do not do with your personal information

We do not use any automated decision-making or profiling systems relating to your personal data.

We do not sell, rent or trade your data to any third party.

We do not transfer your data to any parties without a lawful basis for doing so.

We do not use your data for any purposes other than those described in this policy.

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How long we keep your data

Enquiry data (contact form submissions and related correspondence): we retain this for 24 months after your last interaction with us, after which it is securely deleted unless we have entered into a contract with you.

Client data (project-related information for contracted clients): we retain this for the duration of our working relationship and for up to six years afterwards to comply with legal and accounting obligations.

Analytics data: this is collected in aggregated, anonymised form and retained in accordance with the policies of the relevant analytics provider.

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Your rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access. You can request a copy of the personal data we hold about you.

Right to rectification. You can ask us to correct any information you believe is inaccurate or incomplete.

Right to erasure. You can ask us to delete your personal data, subject to any legal obligations we have to retain it.

Right to restriction of processing. You can ask us to limit how we use your data in certain circumstances.

Right to data portability. You can request that we transfer your data to another organisation or directly to you, in a commonly used electronic format.

Right to object. You can object to our processing of your personal data where we are relying on legitimate interest as the legal basis.

To exercise any of these rights, please contact us at info@insignalmedia.co.uk. We will respond to your request within one month.

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How to make a complaint

If you wish to raise a complaint about how we have handled your personal data, please contact us at info@insignalmedia.co.uk and we will investigate the matter.

If you are not satisfied with our response, or if you believe we are processing your personal data in a way that is not compliant with the law, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

ICO Helpline: 0303 123 1113 Website: ico.org.uk

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Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The "last updated" date at the top of this page will be amended accordingly. We encourage you to review this policy periodically.

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