CASE STUDY
A&M Pilates
CLIENT
A&M Pilates
INDUSTRY
Health & Wellness: Reformer Pilates Studio
LOCATION
Shepton Mallet, Somerset
PLATFORM
Wix Studio
SERVICES
Web Design · SEO
TIMELINE
10 weeks
Who is A&M Pilates?
A&M Pilates is a small-group reformer Pilates studio based in Kilver Court, Shepton Mallet, offering personalised, mixed-level classes in a calm, light-filled space. Before this project, the studio had no website at all — just a social media presence — meaning every booking enquiry had to be handled manually with no way for new clients to find them through search.
Challenge & solution.
CHALLENGES
No website to speak of — social media was the only point of contact
No way for new clients to discover the studio through search
Manual booking enquiries with no self-serve way to reserve a class
No online presence to support pricing, gift cards, or studio information
Brand identity needed building from scratch alongside the site
WHAT WE DID
Brand-new Wix Studio site built from the ground up
Wix Bookings integrated to let clients view the schedule and book classes directly online
Dedicated pages for pricing, studio story, and gift cards
On-page SEO built in from day one to capture local search demand around Shepton Mallet
Calm, light, on-brand design reflecting the feel of the studio itself
Our process.
Discovery & strategy
With no existing site to work from, we started by understanding the studio's brand, class structure and the experience they wanted new clients to feel before they'd even walked in.
Design & Build
A brand-new Wix Studio site was designed and built from scratch, with the booking system at the centre of the experience.
SEO Foundations
On-page SEO was implemented from launch to give the studio visibility in local search from day one, rather than playing catch-up later.
Launch & optimise
The site launched with a fully working booking flow, giving the studio a self-serve way to fill classes without manual admin
Gallery
Insignal Media completely transformed our website and created a design that reflects our studio perfectly. The whole process was straightforward, communication was excellent, and every detail was considered with our business in mind. We've received great feedback from our clients, and the website has made it much easier for new customers to find us and book classes. I wouldn't hesitate to recommend them.
Alana & Morvern