CASE STUDY
Choice Concrete
CLIENT
Choice Concrete
INDUSTRY
Construction: Decorative & Polished Concrete Specialists
LOCATION
South Petherton, Somerset (UK-wide service)
PLATFORM
Wix Studio
SERVICES
Web Design · SEO · Automation · PPC
TIMELINE
6 weeks
Who is Choice Concrete?
Choice Concrete is a Somerset-based decorative concrete specialist, delivering polished concrete, microcement and exposed aggregate finishes for residential and commercial projects across the UK, working alongside architects and luxury homebuilders. They came to us with an outdated WordPress site that no longer reflected the quality of theirwork, offered no real SEO visibility, and had no proper system for managing project content or incoming enquiries.
Challenge & solution.
CHALLENGES
Outdated WordPress site that didn't reflect the quality of the work
No meaningful SEO visibility in a competitive niche
No structured way to manage and showcase project case studies
No system for tracking or following up on enquiries
Needed a site that could support paid lead generation, not just sit there
WHAT WE DID
Full migration from WordPress to Wix Studio in 6 weeks
Dynamic CMS-driven project pages to showcase case studies at scale
Full SEO overhaul across the entire site
Automated lead flow built using Wix Automations and Make, routing every enquiry from Google Ads through the website straight into a Trello tracker
Ongoing Google Ads management to keep a steady flow of qualified leads coming in
Our process.
Discovery & strategy
With an old WordPress site falling short on every front, the priority was a full rebuild that could support the brand, SEO and lead generation in one go.
Design & Build
A new Wix Studio site was built and launched in just 6 weeks, with dynamic CMS pages set up to handle project case studies without manual rebuilding each time.
SEO & automation
A full SEO overhaul was carried out across the site, alongside an automated enquiry flow connecting Wix, Make and Trello so no lead falls through the cracks.
Launch & optimise growth
Since launch, we've continued to manage Google Ads for Choice Concrete, with the automation in place ensuring every lead generated is tracked and followed up on.
Gallery
The new website has completely transformed how our business comes across online. Harry understood exactly what we wanted, made the whole process straightforward, and delivered a site that looks professional and generates enquiries. We've had great feedback from customers already and couldn't be happier with the result.
James Styants