CASE STUDY
Sol House
CLIENT
Sol House
INDUSTRY
Health & Wellness: Boutique Pilates Studio & Online Membership Platform
LOCATION
Central London (studio) / Online (membership platform)
PLATFORM
Wix Studio · Squarespace
SERVICES
Web Design · Custom Development · Automation
TIMELINE
10 weeks
Who is Sol House?
Sol House is a boutique, appointment-only Pilates studio in Central London, founded byZoe Jumabhoy, offering private and duet sessions built around the classical method. Alongside the studio, Zoe runs Sol House Online, a membership-based on-demand Pilates platform bringing the same studio-level instruction to clients training from home. This project covered both sides of the business — a brand-new website for the London studio, and significant custom development on the existing online membership platform.
Challenge & solution.
CHALLENGES
Sol House had no website at all, despite being a premium, appointment-only studio
Brand needed a site that matched the quality and exclusivity of the in-studio experience
Sol House Online's existing Squarespace site lacked proper video library and streaming functionality
Membership and subscription management was being handled manually
Two distinct businesses, two platforms, needed to feel like one cohesive brand
WHAT WE DID
Brand-new Wix Studio site built for Sol House from the ground up, reflecting thestudio's private, premium positioning
Custom video library and streaming integration built into the existing Sol House Online Squarespace site
Membership and subscription management automated, removing manual admin from the day-to-day running of the platform
Consistent brand language and visual identity carried across both sites despite the platform split
Clear cross-linking between the studio and online platform to support both sides of the business
Our process.
Discovery & strategy
With two businesses under one brand, the priority was understanding how the studio and the online platform should work together — and where they needed to stand apart
Design & Build
Sol House was designed and built from scratch in Wix Studio, while Sol House Online was developed further on its existing Squarespace foundation, with custom coding to extend what the platform could do.
Custom development & automation
A video library and streaming integration were built into Sol House Online, alongside automation for membership and subscription management, so the platform could run with far less manual oversight.
Launch & ongoing support
Both sites launched with a consistent brand feel across two very different platforms, giving Zoe a single, joined-up presence for the studio and the online membership business.
Gallery
Fantastic experience working with Harry. I had no experience in Wix or creating a website — he's been extremely patient, supportive and incredibly professional. Always efficient with updates and worked seamlessly and precisely. Any changes or help I needed he was always willing to help and made the process really enjoyable. It was the best decision I made for the business — the website is so much more than what I couldhave dreamed of and I'm so happy with it. Thank you so much Harry. I'd 100% recommend to anyone looking into creating a website.
Zoe Jumabhoy