CASE STUDY
Unlock Psychology
CLIENT
Unlock Psychology Ltd
INDUSTRY
Clinical Psychology: Assessments, Therapy, Training & Research
LOCATION
Warwick, Warwickshire (serving Warwickshire, Birmingham & Online)
PLATFORM
Wix Studio
SERVICES
Web Design · SEO · Ongoing Support & Automation
TIMELINE
6 months
Who is Unlock Psychology?
Unlock Psychology is a clinical psychology practice based in Warwick, providing private assessments, therapy, training and research services across Warwickshire, Birminghamand online. Their offering spans ADHD and autism assessments, gender dysphoria assessments, CBT and other therapies, accredited training and CPD for psychologists, self-help courses, and a research ethics committee — making it one of the most content-rich and structurally complex builds we've delivered. They came to us with an outdated Wix Editor site that no longer reflected the scale or professionalism of the practice, and that was holding back both visibility and conversions.
Challenge & solution.
CHALLENGES
Legacy site built on the old Wix Editor, limiting design and structure
Complex service range across assessments, therapy, training and research not clearly organised
No CMS-driven blog to support content and SEO growth
Self-help courses and digital downloads not integrated into a proper e-commerce flow
Site didn't reflect the credibility or scale of a multi-service clinical practice
Limited SEO performance for a highly competitive, high-value niche
WHAT WE DID
Full migration and rebuild on Wix Studio, structured around the practice's full service range
Clear information architecture separating Assessments, Therapy, Training & Education, and Research into dedicated dynamic page collections
CMS-powered blog built to support ongoing content publishing and SEO
E-commerce setup for digital downloads and self-help courses
On-page SEO implemented across the full site, prioritising high-intent local and service-specific search terms
Ongoing support and automation put in place post-launch to keep the site running smoothly as content scales
Our process.
Discovery & strategy
With a service offering this broad, the priority was mapping every assessment, therapy and training pathway into a structure that made sense for visitors and for search engines.
Design & Build
The site was rebuilt from the ground up in Wix Studio, using dynamic pages and CMS collections to handle the volume of services, blog content and training programmes without the structure becoming unwieldy.
SEO & e-commerce setup
On-page SEO was built into every page from the outset, alongside an e-commerce setup for digital downloads and self-help courses, and a CMS blog to support long-term content growth.
Launch & ongoing support
On-page SEO was applied across the rebuilt site before launch, then the new Take Art went live — built to grow with the organisation rather than need replacing again in a few years.
Gallery
Very pleased with the service received for a full website rebuild and SEO. The service was responsive and the new site has more than met needs and expectations, which is showing returns already. Highly recommended.
Alastair Pipkin